CARLY KNOCHE

Clarity Innovations

• Led the design of user-focused and scalable marketing, sales enablement, and instructional materials for edtech companies, including Microsoft, Intel, Glowforge, Kindercare, and Prodigy 

• Created content and media assets focusing on educational pedagogy, go-to-market (GTM) strategies, and product development 

• Managed digital marketing content and strategy, increasing LinkedIn company page followers by 37% and unique visitors by 26% in the first year 

• Crafted social media content for a Microsoft C-level executive, resulting in a 700% increase in impression, 432% increase in members reached, and 829% increase in engagements YoY 

• Developed sales and marketing whitepapers, training demos, pitch decks, and additional supports on cybersecurity, device implementation, product economic value, AI in education, and more 

• Produced self-paced and facilitator-led e-learning courses for diverse audiences, including client partner sellers, edtech developers, educators, faculty, leadership, families, and students 

• Generated event proposals and supported conference strategy 

• Established internal processes to streamline client work, optimize project management, and enhance business development 

• Independently managed multiple complex projects, ensuring timely delivery of high-quality content while maintaining attention to detail 

• Collaborated with cross-functional teams, including product developers, engineers, and SMEs to create seamless learning experiences aligned with business, learner, and customer needs 

• Took on leadership roles as the head of the Wellness Committee and an active participant in the Diversity, Equity, and Inclusion (DEI) Committee